Process - Disruptive Innovation

This illustration won Smart Design's company-wide, T-shirt Competition. The prize was having the design screen printed on tote bags and t-shirts for all 'Smarties' to wear and carry around NYC and London.

My description of the design is in the form of a Q+A dialogue below:
 
Person: “Hey, Joey! What’s that on your tote (or shirt)?”
 
Me: “It’s the cyclical paradigm of the chicken and the egg, broken by a fried egg.”
 
Person: “Why? What does it mean?”
 
Me: “It’s symbolic of disruptive innovation. It’s what we strive to do at Smart Design every day.”
 
Person: “How is that disruptive innovation???”
 
Me: “Well, the age-old debate is which came first, the chicken or the egg? But who really cares? What WE care about is what comes next? And in this case it’s a tasty fried egg for breakfast!”
 
Person: “Nerd-alert!.........haha, just kidding. That’s actually very clever.”
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