GATORADE: HYDRATION, REDESIGNED
Digital innovation meets the beverage industry
Gatorade has long been the sports hydration leader for elite professional athletes. The trend of turning to sports nutrition and product customization for a competitive advantage presented a unique opportunity for Gatorade and its sports science research group, Gatorade Sports Science Institute (GSSI). Gatorade collaborated with Smart Design and others to design, develop and pilot a first-of-its-kind hydration tracking and personalized sports fuel delivery system.
Project completed at Smart Design