HAIR STYLING REINVENTED

Our goal was to jumpstart growth of the hair care business through product innovation efforts that moat against competitors.

We designed the CurlBar. It is a new hair-curling iron that is ergonomically angled and uniquely shaped like a number 7 which offers "A New Angle on Curls". The curling iron shape helps stylist achieve beautiful, long-lasting curls in seconds without strain on their wrist, shoulder and elbow. Another innovation is the first of its kind, an optional timer feature. The timer can be set according to the client's hair type and texture which assists the stylist to create a full head of curls in minutes without having to countdown in their head. (Project completed while at Smart Design)

CLIENT: Hot Tools and Revlon
INDUSTRY: Beauty
MARKET: Stylists and Beauty Enthusiasts
ROLE: Lead Designer
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